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Heli Sirkiä

Professional Training & Coaching

Heli Sirkiä is a personal branding and business coach with focus on internationally minded professionals, startups and growth companies.

Heli Sirkiä's Bio:

As a personal branding and business coach Heli Sirkiä helps her clients in creating their authentic personal brand in business and in life. She is also keen on the future of work and the emerging business opportunities enabled by the technology and facilitating the transformation of 40+ leaders into social media age.  www.helisirkia.com 

Heli Sirkiä's Experience:

  • Sponsor search for TV production at Cape Alder Production

    2008 - 2008

  • VIPA Entertainment program internship at Suomen Musiikki Oy Ltd.

    2008 - 2008

  • IT-Producer and Image Consultant at Signiata Oy

    1991 - December 2000

    Certified Color and Image Consultant (BFAS); columnist at Kauneus ja Terveys (Health and Beauty magazine); lectured of corporate image based on design management framework. In 1995 I translated and localised "CHIC Meine Farben" german Beauty and Style Software for Color Analysis for home use in Finland and extended the market to Sweden through local distributor.

  • Media Researcher at Carat Finland Oy

    May 1998 - September 2000

    Main responsibilites involved target group analysis and advertising campaign follow-up for clients; conducted the Finland part of a youth media survey (TACT) that analyzed the media behavior of the teens in all Scandinavian countries.

  • Research project at n/a

    1997 - 1997

    Study on the organic food and agriculture market in Finland. The study covered whole value chain from primary production to retailing and marketing of organic products to consumers. The team collected primary data of the market, analyzed it and gave recommendations to the client based on the key findings.

  • Research project at n/a

    1995 - 1995

    Study about the future of advertising, and how the trends and chance events might impact the demand of paper in the coming 10-20 years.

  • Personal Branding and Development Coach at Freelancer

    2009 | Helsinki

    ElamanTimantti (Diamond of Life) concept was designed in 2003-2009 to help people define and implement their personal brands. In the process we analyze both competencies, values and intensions, then cristalize the desired image, and create a personal vision for different areas of life. Personally I hope to help in aligning the goals of both people and companies to achieve success.

Heli Sirkiä's Education:

  • OMNIA Espoo

    2007 – 2008
    Entertainment industry marketing and management program
    Concentration: Music management

  • Helsinki School of Economics / Aalto University

    1995 – 1997
    MBA
    Concentration: International Business

  • University of St. Gall, Switzerland

    1991 – 1991
    Exchange Program
    Concentration: Human Resources, Management and Public Relations

  • Helsinki School of Economics / Aalto University

    1989 – 1991
    BBA
    Concentration: International Business

  • Southside High School; Elmira N.Y.

    1982 – 1983
    Concentration: Exchange Program

Heli Sirkiä's Interests & Activities:

Marketing, social media branding, emerging global business opportunities, social impact, hybrid business models, leadership, personal development, squash, sports marketing, arts and cultural events.




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